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Important: The following COVID-19 measures currently apply in the shop: 

Perfume: By appointment. Per reservation 2 people living under the same roof are allowed. Book your appointment here or contact us.

All other fragrance articles (soap, candles, detergents, care products, ...): no appointment needed. Here the rule applies to shop alone (or accompanied by children).

The webshop is open 24/7 as usual. Click-and-collect remains possible.

Thank you for your understanding!


Are you looking for a unique perfume with a story?

An artistic product made by a small, independent brand?

Welcome to ... smell stories ...

A niche perfumery where creativity and originality are key.

Discover our range of exclusive perfumes for your body, home or linen in our webshop,

or visit our perfumery close to the Grand Place in Brussels.


We accept the consumption vouchers and gift vouchers from Sodexo, Edenred and Monizze.

Order your BXL-boncadeau and get 20% off in our store. 

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What is niche perfume?

What is niche perfume?

There's no industry where the adjective 'niche' is used so often as in perfumery. But what is the definition of niche? What does it stand for? Does it equal better and more expensive? In my search for fine fragrances for our new scent store, I came to realize that 'niche' isn't always that niche.

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