![From idea to perfume: the HEDGREN case From idea to perfume: the HEDGREN case](https://cdn.webshopapp.com/shops/287573/files/459435280/300x169x1/from-idea-to-perfume-the-hedgren-case.jpg)
From idea to perfume: the HEDGREN case
Who and what is involved in creating a perfume? And how does an artist tackle it (differently)? Belgian artist Laura De Coninck, who designed a perfume that captures the essence of Belgian brand HEDGREN, shared her story at a unique event.
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