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What is niche perfume?

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  • By Kurt Stragier
  • Posted in niche perfume
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What is niche perfume?

There's no industry where the adjective 'niche' is used so often as in perfumery. But what is the definition of niche? What does it stand for? Does it equal better and more expensive?
In my search for fine fragrances for our new scent store, I came to realize that 'niche' isn't always that niche.