From idea to perfume: the HEDGREN case
![From idea to perfume: the HEDGREN case](https://cdn.webshopapp.com/shops/287573/files/459435280/from-idea-to-perfume-the-hedgren-case.jpg)
Who and what is involved in creating a perfume? And how does an artist tackle it (differently)? Belgian artist Laura De Coninck, who designed a perfume that captures the essence of Belgian brand HEDGREN, shared her story at a unique event.