Phoenix Flame is rooted in the myth of the phoenix, a powerful symbol of Lebanon, a land that has been destroyed and rebuilt many times throughout its history. Rising from the ashes, the legendary bird represents resilience, renewal and hope. This fragrance was created as an ode to those roots, offering a sense of strength and grounding in uncertain times.

At its heart is sumac, a red berry transformed into a tangy, earthy spice that has been part of the perfumer’s life since childhood. Sourced from local growers in Lebanon and carefully crafted into a tincture, it brings a vivid connection to the landscape and flavours of home.

The fragrance opens with the bright warmth of sumac, cinnamon and cardamom. Immortelle, known as the everlasting flower, forms the heart, while frankincense, myrrh and smooth Thai oud create a deep, meditative base.

Handcrafted in London, Phoenix Flame is a fragrance about heritage, resilience and renewal. An invitation to reconnect with your own inner strength and, like the phoenix, find the courage to rise again.

Sumac, cinnamon, cardamon, immortelle, frankincense, myrrh, oud 

Mabelle O'Rama