WIENERBLUT is an independent perfume house from Vienna, founded in 2009 by Alexander Lauber. Inspired by the city’s rich cultural history and the atmosphere of 19th century Vienna, the brand reinterprets forgotten fragrance traditions through a contemporary lens.
The name WienerBlut refers to a particular Viennese spirit, a blend of elegance, wit and pleasure that emerged during the city’s golden age. Drawing inspiration from the intimate “Taschentuch-Parfums” of that era, Alexander Lauber creates fragrances that feel personal and timeless, designed to reveal themselves slowly on the skin.
Working with exceptional natural materials, rare woods, precious absolutes and aged resins, WienerBlut celebrates the complexity and beauty of raw ingredients. Hand-finished bottles and small-batch production reflect the brand’s devotion to detail.
Quiet yet distinctive, WienerBlut creates perfumes that do not demand attention, but reward those who take the time to discover their hidden stories.
Alexander Lauber, founder of WienerBlut
