Cépages Parfums, founded by Lauriane Guignon, is a fine fragrance brand embodying luxury and elegance, rooted in the sunny terroir of the Pays Grassois. Inspired by the traditions of perfumery, vines and wine, the cultivation of perfume plants and the olfactory exploration of the world, Lauriane creates unique and daring fragrances. Cépages Parfums is above all a way of highlighting a heritage of passion, commitment and centuries-old expertise.

Lauriane Guignon, founder and perfumer

The great-granddaughter, granddaughter and daughter of winegrowers and perfume plant producers, Lauriane carefully cultivates her special relationship with a land steeped in history.

Although Grasse is now listed as a UNESCO Intangible Cultural Heritage site, the 1990s saw the decline of the fields of May roses.

In 2014, Lauriane was 20 years old and, together with her father, took on the challenge of replanting the historic fields of Centifolia roses. It was a crazy dream, guided by the flair and passion of the budding perfumer!

Lauriane Guignon embodies excellence and innovation as a perfumer, winemaker and producer of May roses. With boundless passion and unwavering commitment, she offers us her luxurious and responsible vision of perfumery through Cépages Parfums. This prestigious brand transcends expectations by blending art, nature and refinement to create exquisite, authentic fragrances. Lauriane redefines the codes of luxury with elegance and audacity, celebrating purity and beauty in every drop of her olfactory creations.

The May rose harvest

Just as she transforms grapes into wine and cultivates her May roses for the greatest perfume houses, Lauriane designs her perfumes as luxurious blends. Committed to the environment, she favours natural and biodegradable ingredients, while supporting passionate producers around the world who, like her, cultivate the ‘source’ of the magic of perfume.