CÉPAGES PARFUMS is a French fragrance house founded by Lauriane Guignon, rooted in the historic terroir of Grasse, where wine, perfume plants and craftsmanship have shaped generations of expertise. Born into a family of winegrowers and producers of perfume flowers, Lauriane carries a unique connection to the land and its botanical treasures.

Lauriane Guignon, founder and perfumer

As a perfumer, winemaker and cultivator of Centifolia roses, she creates fragrances like a winemaker crafts a great wine: carefully selecting each ingredient, allowing every note to reveal its own character and origin. Her creations celebrate the dialogue between nature, heritage and contemporary perfumery.

Committed to a more conscious vision of luxury, Cépages Parfums highlights exceptional natural ingredients and the work of passionate producers around the world. Each fragrance is an olfactory expression of place, memory and savoir-faire, crafted with the precision of a perfumer and the intuition of a winemaker.

The May rose harvest

With nature at the heart of her approach, Lauriane creates simply, focusing on the essentials and prioritising short formulations made up of as many natural and biodegradable ingredients as possible.

The alcohol used in her creations comes exclusively from vineyard residues, grape marc and lees resulting from winemaking.

From the very outset, each creation is designed with simplicity and a reduced environmental impact in mind, where the superfluous gives way to the essential. In this way, each creation embodies her commitment to a more responsible world, where the richness and purity of the raw materials are respected and preserved.