Inspired by the Italian romantic drama, this fragrance reflect a fascination with the haute bourgeois life. Just like the film, I AM LOVE (IO SONO L’AMORE) delves into the human exploration of desire and identity, embodying the tension between nature and culture, order and passion, stability and change, resulting in a scent that captures both elegance and intensity.
The fragrance unfolds like a fleeting encounter: sweet orange and cedrat greet you with a delicate, ethereal warmth, an initial handshake, tender yet fleeting, as if stealing a glance without a farewell wave. The bright notes of ginger and blackcurrant hint at a heavenly first taste, an unstoppable torrent of joy, both exhilarating and dangerous. As the scent develops, it carries you deeper, where lives meticulously arranged begin to unravel (sensually and socially) like strings gently tugged, releasing what was once controlled.
In the heart of the fragrance, Turkish damascena rose, blackcurrant blossom, and incense come alive, evoking scenes of nodding grasses, where bees greedily clamber over salty nectarine blooms, drinking in nature’s innocence. Here, the scent draws you into an embrace, like a secret encounter, tracking without thinking, both playful and urgent, like a childish spy.
As the experience settles, musk, labdanum, patchouli, and ambrox weave together, grounding the fragrance in an earthy warmth, where guiltless, untouched nature intertwines with the human heart. In this world, it’s you and I, inseparable, where love is unthinkable without each other, and the only way forward is together.
"A brief introduction to a stranger, an encounter that looks innocent enough leads to an unforgettable moment of joy and profound connection. Yet, it is a single bite, infused with refreshing Mediterranean citrus notes of sweet oranges, refreshing ginger and cedrat that shatters the perfectly controlled, glassy translucent glaze. Marble and glass is getting old. A rejuvenated joie de vivre blooms in a Milanese spring, and it reaches it peaks in a forbidden love on a burning day, high in the hills midst cutaway shots of nodding grass and greedy bees clambering over flowers.“ - Mark Buxton
Ethereal and beautiful, yet strangely unpresent in command of experience and tradition. A first glance, sweetly shaking hands, no look back, no amicable wave, yet stealing a glance. A heavenly first bite. An unstoppable torrent irradiated with a dangerous joy. Lives meticulously arranged unravel, both sensually and socially. The strings begin to twitch. Catching sight on the street, tracking without thinking, like a childish spy. Cutaway shots of nodding grasses; greedy bees clambering over the bodies to drink their salty nectarine. Its you and I intertwined with the guiltless untouched nature. You’re the only one who loves me how I am. Unthinkable without you. We have to carry on!
or in other words:
Sweet orange Italy essence, cedrat essence, ginger CO2 extract, blackcurrant note, Turkish damascena rose absolute, blackcurrant blossom, incense, musc, labdanum absolute, patchouli essence, ambroxan
Mark Buxton