The union of fashion and perfume over a century ago sparked a revolution in the industry. A generation of couturier-perfumers emerged whose creations were conceived in accordance with the style of each fashion house. Clothes, fragrances and their boxes formed a coherent and strategic whole, with perfumery representing a lucrative business that gave consumers access to a slice of the haute couture dream. As a result, most international mass-market brands are now associated with fashion designers, jewellers and leather goods manufacturers.
How has this relationship evolved, and how is it organised today? Are fragrances and dresses created in the same way? If Jersey, Habit rouge, La Petite Robe Noire or Grey Flannel borrow from clothing, do fabrics - new, old, leather or sportswear - have olfactory messages to convey to us? Perfumery, like fashion design, seems to absorb the spirit of the times and reflect the metamorphoses of each era. But do fragrances follow the same rhythm of trends as fashion? And isn't valuing the great classics the best way of ensuring that you never go out of fashion?
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Icons
They make good use of their noses and build the world of olfaction in their own way.
Nose less
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ODORAMA
Everything you always wanted to know about smells but were afraid to ask.
CORRESPONDENCES
Invisible, inescapable, scents accompany all fields of creation.
Trend
The artist
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MAGAZINE
An exploration of the world of perfume through its players, its manufacturing secrets and its history.
Territory
Report
Industry
Innovation
Interview
Flashback
The imaginary boutique
DOSSIER: Fashion & fragrance
CAHIER PERFUMES
From consumer product to work of art: Nez delves behind the scenes of the industry and deciphers the 30 new products that are making the news.
Survey
Genealogy
Portrait of a brand
Selection: favourites & new products
Mood notes
A little concentration