Since 2013 Canadian born perfumer Hiram Green has been creating handcrafted perfumes from the finest natural ingredients in his laboratory in Gouda. In Belgium, only available at ... smell stories ...
His perfumes challenge the often-heard criticism that natural perfumery is boring, fast fleeing and has less sillage than traditional perfumery.
Hiram’s perfumes are best described as intense, opulent and expressive. This is in part due to the precious and sometimes extremely costly natural ingredients that he sources from all over the world. The perfumes’ rich colours come from the ingredients therein and give the bottles their jewel-like appearance.
The initial inspiration for a perfume could come from anything: from music to art to travel. An abstract idea is then slowly, and with extreme care and precision, translated into something tangible. It is not uncommon for Hiram to make hundreds of trials over the course of several years before settling on the final formula.
The perfumes have been praised by experts and enthusiasts. In 2019, Leather-themed fragrance Hyde won the Art & Olfaction Artisan award. This international award celebrates excellence in independent, artisan and experimental perfumery.
"I feel that one should not have to make certain allowances because a perfume is entirely natural"
All perfumes are 100% natural, vegan (with the exception of beeswax absolute in Slowdive) and free of GMO. Nothing is tested on animals. Everything is developed and produced in small batches in Hiram’s studio in Gouda, The Netherlands.
Watch our interview with Hiram: