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Established in 2016 by Joseph and Eglantine Berthion, Senyokô is a Paris-based independent fragrance house.
Senyokô demonstrates a unique fusion of French luxury and Japanese elegance by blending avant-garde elements from literature, fine arts, and music rooted in both Eastern and Western cultures.
The story behind each Senyokô creation was initially told at the creators’ bedtime, and now is told by a selected niche artist. Senyokô is the ultimate form of beauty.
"Luxe français et élégance japonaise"
Senyokô applies a perfectly round “shoji” window inspired by “satori no mado” (meaning “window of enlightenment”, found in Genko-an Temple, Kyoto, Japan) to the packaging of its one-of-a-kind fragrances’ outer sleeve. The sleeve serves as a "byobu" (Japanese screen), veiling the alluring inner box drawing.The inner box drawing is partly visible through the "shoji" window on the sleeve, interacting with the illustration on the window itself.
Each set of Senyokô’s unique box is hand-finished by a strictly selected manufacturer, who is specialized in small batch box crafting.
Senyokô co-crafts the cap of its fragrances with a leading French luxury closure manufacturer, using a patent high-density resin that mimics a unique torn-paper texture, “the texture of life.”
Every cap is carefully crafted through a complex moulding process in Challes, France. Each cap is slightly different.
Senyokô chooses only the finest raw materials in the perfumery industry and never limits the nose’s budget as it is a product-focused brand that prioritizes the quality and uniqueness of its products.
The juices have been macerated for 6+ months (industry avg. 4-8 weeks) to reach the best performance regarding both longevity and projection.
Senyokô's supplier list is highlighted by the world's most prestigious raw material manufacturers, and the brand respects the constructional beauty of odorant molecules — neither water nor coloring has ever been added to its creations.
Joseph and Eglantine Berthion worked together with independent perfumer Euan McCall for the creation of their exceptional perfumes.
"I smell everything, anywhere and take field notes: it's almost voyeuristic at times"
Not for sensitive souls. Pure, raw and animalistic adrenaline. The bull wins over the matador. This perfume contains an exceptionally high dose of ethically sourced Hyraceum.
The moment of truth. The matador face to face with the bull, full of tension, but also respect and even affinity. Metallic and spicy notes through spicy peppers. Rose and geranium evoke saliva and blood and contrast with the powerful base notes.
The smell of rain. It is not a thunderstorm, but drizzle with a shy sun behind the clouds. Eventually, the sun emerges. It is the perfect setting for the beginning of a love story.
The famous aria from Delibes' opera Lakmé is masterfully translated into this perfume full of natural jasmine and rose. Senyokô gives the opera a new ending: the lovers can escape and take control of their future together.
Tsarina Catharine the Great reveals her two aspects: by day the all-mighty monarch, with daunting animal notes. By night, she seduces her lovers with sensual flowers and sweet confit fruit.
The moving story of a tree and a bird. This incomparable perfume constantly reveals new facets. It is like the circle of life, mimicking the physical composition of wood and roots and the nuzzling warmth of feathers.
Puccini's opera Madama Butterfly takes a powerful turn with this perfume. The fresh innocence of the young Cio-Cio San blossoms open and announces her metamorphosis. Assertive musk and amber reveal the independent woman she has become.
