19-69 was founded in Sweden by artist and creative director Johan Bergelin. Named after the year that became a symbol of freedom, tolerance and counterculture, the brand celebrates creative expression and the courage to challenge convention.

Each fragrance begins with a cultural reference point. A city, an artistic movement, a legendary place or a defining moment in history becomes the starting point for an olfactory journey. Music, visual art, fashion, architecture and travel all shape perfumes with a distinctive identity and atmosphere.

19-69 captures the spirit of places and ideas that have shaped our collective imagination. Bold, expressive and genderless, the fragrances invite you to wear a piece of cultural history while writing your own story.

Johan Bergelin, founder of 19-69