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Cult brand 19-69 (nineteen sixty-nine) was founded by the Swedish artist and product developer Johan Bergelin.
"it takes guts to stand up for your beliefs and who you are, and I do respect that"
A twenty-four months long creative process with artisans in Scandinavia, France and Italy lead to the launch of 5 fine perfumes at Colette in Paris in 2017. Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging.
All fragrances are suitable for any gender and allow the individual to explore beauty across the borders.
The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history.
Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.
This perfume pays homage to Madchester: a cultural and musical movement of the 1980s that defined an entire era, with iconic bands such as Joy Division and New order. the vibe: vinyl and Gin & Tonic.
The Stonewall Inn in Christopher Street, NYC, was a shady bar frequently visited by drag queens and outsiders. On June 28, 1969, it became the birthplace of the Stonewall Uprising, one of the most significant social turning points in modern history.
Influenced by the Merry Pranksters and the retired schoolbus Furthur which enlightened America during the '60s. It’s about never stop learning. It's a statement of peace, inspired by the values of Bagism: avoiding prejudice and stereotyping.
Summer of Love was a cultural phenomenon that occurred during the summer of 1967, determined to trash old values and embrace a new consciousness of freedom, sex, drugs and rock’n’roll. Invisible Post is playful and bursting with green fig and palm leaves
Miami Blue is dedicated to a place and era when champagne baths were on the charts. Endless parties at het Hotel Mutiny, surrounded by sunshine, white sand and the ocean. The dresscode: pastel-coloured suits with broad shoulders.
This smoky and alluring amber scent shines a light on the golden musical era of Cuba between the 1930s and 1950s. The smell of saffron lingering from the kitchen window. Casinos and vibrant music venues everywhere. Incense, sweet amber and cigars.
An iconic art performance that took place in Copenhagen's stock exchange in 1969 lives on forever thanks to the perfume Female Christ, an unusual, herbal, earthy and slightly dirty scent with eucalyptus, patchouli and amber.
Embracing the hippie movement and counterculture just like John and Yoko’s bed-ins in Amsterdam and Montreal and the Woodstock Music and Art Fair. Deep, powerful, quirky and captivating. Fragrance notes include cannabis accord, violet leaf and patchouli.
This fragrance is the embodiment of the magnificent garden and beautiful surroundings of the estate Nellcôte in the South of France. In the spring of 1971, rebellious tenants and their colourful entourage hosted the property for six months.
Rainbow Bar is evocative of the 1980s glamrock but also includes lighter elements: reflections of the clear blue skies, the sunshine and the warm glow that embraces Los Angeles.
A cold, fresh and androgynous scent inspired by Helmut Newton's picture that made YSL’s ‘Le Smoking’ iconic, with notes of concrete, ink, leather and tuberose.
An edgy, fresh, light yet comforting fragrance inspired by the settings of the stunning Villa Malaparte on the Isle of Capri, that is featured in the iconic film Le Mépris from 1963.
A warm and cocooning scent that transports you to the vibrant souks and lively markets in Marrakech, in the era when it was the favourite hangout of celebrities such as Mick Jagger, Yves Saint Laurent and Veruschka.
You are sitting in a restaurant in Kuala Terengganu, Malaysia. It is late in the evening. The air is filled with delicious smells from the kitchen, while in a corner a group of men sit smoking, engrossed in their card game.
A leafy, green and vibrant fragrance inspired by the cannabis cultivation in California in the '90s, when cultivation for medical reasons was legalised.