The perfumes of the Icelandic visual artist ANDREA MAACK are unique because of her innovative, artistic approach. In Brussels, only available at ... smell stories ...
The brand was born through a series of scented art exhibitions and launched with an art installation titled “Eau de Parfum”.
All the fragrances in the collection have been developed with a unique artistic approach, using the highest quality raw materials and embody elements of Maack's travels, artistic explorations and her profound relationship with her native Iceland.
The visual artist approaches the world of perfumery with a fresh vision and works closely with her collaborating perfumers, which have included some renowned noses such as Alienore Massente, Céline Ripert and Julien Rasquinet.
Andrea Maack was born and raised in Reykjavík Iceland and completed a B.A in visual arts in 2005, and is most known for her romantic minimalistic installations showing the world of beauty and fashion through the eyes of a visual artist.
"the most important thing to me is that people wear the scents - that they are wearing my art"
The unisex collection is available in 50 ML custom perfume vessels, designed by Milan based Architect Madalena Casadei who took inspiration from Andrea Maack´s Nordic roots.
The vessels are housed in gender-neutral boxes created by graphic designer Tommaso Garner who took Maack’s original paintings and translated them into the black and white exterior design.
The bottle design was chosen as one of the most innovative fragrance bottle designs in a selection by Wallpaper* Magazine in 2018.