Story

Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
Back home.

This theme is central to Blue Forever:

A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.

It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.

Blue Forever is centered around one of my most revered childhood memories. "I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free" says Kristoffer Vural, founder of Selahatin.

Notes

Characteristics

Selahatin whitening toothpaste combines emotion and function, with handcrafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional whitening process gentle enough for daily use.

Why it’s special:

A four-dimensional rejuvenating whitening process gentle enough for daily use:

1. Deep cleansing (Sodium Lauryl Sulphate)
2. Exfoliating (Hydrated Silica)
3. Polishing and light-reflecting (Hydroxypatite)
4. Enamel-bleaching (Sodium Bicarbonate)

• Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
• The natural aminoacid Betaine moisturises and nourishes
• Mineralising Hydroxypatite provides proactive care for sensitive teeth 

Good to know:

• Long-lasting
• Antioxidants enriched
• Anti-inflammatory
• Vegan
• Cruelty free
• Dermatologically tested
• Endlessly recyclable aluminium tube
• Vetted by the Swedish Dental Association
• Made in Switzerland

Ingredients

Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, limonene, dicalcium phosphate dihydrate, aroma/[flavor], citric acid, glycerin, sodium fluoride, sodium saccharin, citrus limon peel oil/[citrus limon (lemon) peel oil], hydroxyapatite, synthetic fluorphlogopite, methylparaben, citrus aurantifolia oil/[citrus aurantifolia (lime) oil], citral, potassium chloride, leontopodium alpinum extract, tin oxide.