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Our values

 

Your fragrance is your story

At Smell Stories, every fragrance journey starts from your unique personality. We believe that perfume is not just an accessory, but an extension of yourself. Together we search for the perfume that tells your story, as only scent can.

A good fragrance does even more good

For us, it's not only about sophisticated perfumes, but also about social impact. With every fragrance you choose, you give something back. 5% of our profits go to DoucheFLUX, a Brussels-based organisation that makes basic hygiene accessible to people in difficult situations.

Self-expression without limits

At Smell Stories, labels do not define who you are. All our products are as multifaceted as you are, without boundaries of gender or conventions. Whether you prefer a delicate floral fragrance or a powerful leather scent, your perfume is pure self-expression - completely free, all yours.

Exclusivity is found in the small

We offer only exceptional, independent niche brands that create artistic perfumes in limited quantities. These brands tell unique stories and offer you the chance to own something rare - a fragrance that reflects your unique taste and that is hard to find. We consciously choose small-scale luxury, away from the masses, because we believe true beauty lies in originality and craft.

Perfume is pure emotion in a bottle

Scent evokes memories, puts you in a specific mood and enhances your aura. At Smell Stories, we believe in the emotional power of perfume. Get carried away by a scent that touches you - elegant, distinctive, and completely tailored to your unique emotional journey.

Fragrances with soul

We select each brand with care, and a personal relationship is as important to us as the fragrances themselves. Behind every brand is a passionate entrepreneur, behind every fragrance an inspired perfumer, an artist who composes with fragrance notes. They are not mass products, but unique creations, made by people for people. Fragrances that connect you to a story, a feeling, another human being.

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