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A luxurious toothpaste with salty liquorice, citrus and mint that turns the daily ritual of brushing teeth into an olfactory moment of pleasure, while gently whitening your teeth and keeping your teeth and gums healthy.
Nostalgia is an ache in your heart far more potent than memory alone.
It’s the place we yearn to go again.
A place where we know we’re loved and safe.
Back home.
This theme is central to Blue Forever:
A love letter to the Mediterranean Ocean, centered around the romantic innocence of washed out memories, viewed through a lens of time past and melancholia.
It’s about innocence, and innocence lost.
It’s about longing home, and longing away.
It’s about the blue ocean, and blue memories.
Blue Forever is centered around one of my most revered childhood memories. "I was in my dad's wooden boat on the teal Mediterranean sea under a pale sun, surrounded by family and my best friend. I wanted to capture the feeling of being young and careless – I’m in the wind, I’m in the water. And I’m free" says Kristoffer Vural, founder of Selahatin.
licorice, salt, Turkish citrus, lime, peppermint
Selahatin whitening toothpaste combines emotion and function, with handcrafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional whitening process gentle enough for daily use.
Why it’s special:
A four-dimensional rejuvenating whitening process gentle enough for daily use:
Good to know:
Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, limonene, dicalcium phosphate dihydrate, aroma/[flavor], citric acid, glycerin, sodium fluoride, sodium saccharin, citrus limon peel oil/[citrus limon (lemon) peel oil], hydroxyapatite, synthetic fluorphlogopite, methylparaben, citrus aurantifolia oil/[citrus aurantifolia (lime) oil], citral, potassium chloride, leontopodium alpinum extract, tin oxide.
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