Akro is the brainchild of three very distinct personalities, who have crossed cities, disciplines and mindsets to create a unique fragrance brand - one which was birthed in the age of instant gratification, but rooted in the traditions of artisan perfumery.
It all started a few years back, when young West Londoners Jack Miskelly and Anaïs Cresp met whilst working the bars and pubs of Ladbroke Grove.
They spent many a heady night together; pouring drinks, laughing with the locals, accepting drinks as tips and soaking in the different beats, sounds and dialects of the area, before eventually falling for each other.
Jack and Anaïs then spent a lost summer together, partying across Paris and London, indulging in everything those cities had to offer and constantly talking about their dreams and ideas for the future.
Eventually, all those late night cigarette chats led to something constructive: the idea of bottling our addictions.
"Akro makes fragrances for people that don't like to say no"
We all have our addictions, our vices, our favourite little rituals. Something about them just keeps us coming back - whether it’s the taste, the hit, the high, the rush, or that all-too-brief moment of absolute tranquility.
For Akro, it's the smells that do it; the bitter hit of a morning espresso, the cold, smokey blast of bourbon falling over ice, the first drag of a post-coital cigarette, the unmistakable aroma of hashish floating through the city air in summer.
When it comes to fragrances, Akro understands that our favourite scents aren't always flowers and fruits. We know that sexy doesn't always mean sweet, that wellness doesn’t smell half as alluring as naughtiness.
Akro likes to push fragrances well beyond the established boundaries - exploring our indulgences and bottling them for your pleasure;
using notes like warm leather, black coffee, top-shelf whiskey, dark chocolate, sticky weed and strong absinthe.
They try to innovate just as much as they invigorate - forever searching for the middle ground between fantasy and reality, pleasure and pain, science and sex.