... story

... characteristics

Selahatin whitening toothpaste combines emotion and function, with handcrafted aromas and lush texture. The formulation contains fluoride, anti-oxidants and a four-dimensional whitening process gentle enough for daily use.

Why it’s special:

A four-dimensional rejuvenating whitening process gentle enough for daily use:

1. Deep cleansing (Sodium Lauryl Sulphate)
2. Exfoliating (Hydrated Silica)
3. Polishing and light-reflecting (Hydroxypatite)
4. Enamel-bleaching (Sodium Bicarbonate)

• Anti-inflammatory Limonene from Citrus fruit and antioxidant Edelweiss extract boosts bacterial balance and maintains healthy gums
• The natural aminoacid Betaine moisturises and nourishes
• Mineralising Hydroxypatite provides proactive care for sensitive teeth 

Good to know:

• Long-lasting
• Antioxidants enriched
• Anti-inflammatory
• Vegan
• Cruelty free
• Dermatologically tested
• Endlessly recyclable aluminium tube
• Vetted by the Swedish Dental Association
• Made in Switzerland

... ingredients

Aqua/[water], sorbitol, hydrated silica, ci 77891/[titanium dioxide], sodium lauryl sulfate, betaine, sodium bicarbonate, cellulose gum, peg-12, aroma/[flavor], dicalcium phosphate dihydrate, citric acid, glycerin, sodium fluoride, limonene, sodium saccharin, hydroxyapatite, elettaria cardamomum seed oil, synthetic fluorphlogopite, methylparaben, citral, citrus aurantium bergamia peel oil/[citrus aurantium bergamia (bergamot) peel oil], linalool, potassium chloride, menthol, geraniol, citronellol, pinus sylvestris leaf oil, leontopodium alpinum extract, tin oxide.