Perfumer Majda Bekkali translates with great imagination the secrets of nature into exceptional perfumes. In Belgium, only available at ... smell stories ...
"imagination is more important than knowledge"
Noème takes its name from the philosophical concept "Noème" which designates what exists outside of human consciousness, out of sight.
Nature is double-bottomed, labyrinthine and does not need our eyes to exist.
Their perfumes celebrate the eternal and unalterable secret of things. They are imaginary and whimsical and throw an indiscreet eye (or nose?) behind the big natural curtain.
Noème borrowed from the Incas the “eye of God” to make it their emblem. It allowed them to access the hidden meaning of the world.
Noème has adopted the Orobouros as the acronym for the house, one of the world's oldest mythical symbols. A snake eating its tail represents the cyclical nature of nature, its eternal return and the unity of everything. Shared by several ancient civilizations, it symbolizes time and eternal renewal.