our values


... it's about you

We're interested in your story.

Our mission is finding the perfect fragrance that expresses who you are, for any occasion. 


... everyone deserves a fine fragrance

We believe everyone has the right to smell good. That's why we donate 5% of your purchase to DoucheFLUX. This organization offers, amongst other services, showers and a laundry service to people in poverty. 


... scent is emotion

We believe in the power of scent. The olfactive sense is the only sense that directly affects the memory and emotion part of the brain.

We propose brands that translate emotions into fragrances for the body, home or linen. 


… scent has no gender

We believe it's not up to us or the brands we carry to decide if a fragrance is masculine or feminine.

Therefore, we only present unisex fragrances. It's your choice. 


... small is beautiful

We support independent niche brands that create genuinely artisanal, handcrafted products.

You'll smell the love with which our fragrances are made. 


... fragrance is fun

We don't take ourselves too seriously. To us, perfume is not about luxury, but about feeling good and making others feeling good.

Everybody deserves a fine fragrance. 






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