Straight from Berlin: Meet René Dominik, managing partner of the iconic perfume house J. F. Schwarzlose Berlin. Appointment on 11 September.
On 11 September, between 2 pm and 5 pm, we welcome René Dominik to our store.
A unique opportunity to meet one of the driving forces that brought the iconic J. F. Schwarzlose Berlin brand back to life.
Learn all about this legendary perfume house and explore together with René the Schwarzlose perfumes, each one a mirror of modern Berlin.
René Dominik will give some 'insider scoop' on how the perfume industry works. For more than 20 years René has led the creation of new perfume products and marketing campaigns in different parts of the market ranging from mainstream masstige to premium to luxury niche. He has worked with brands selling EDTs for 12 EUR a bottle and brands selling perfume for 3000 EUR a bottle (and everything in between). Needless to say it will be a fascinating conversation.
On top of that, René agreed to give you the very first sneak preview of the new Schwarzlose fragrance that will be launched towards the end of this year. It is not yet announced to anyone else, so this is a unique opportunity.
He will also bring along a few perfumes that are still work in progress to get your feedback. Your input could well be one of the factors in deciding which perfumes J. F. Schwarzlose Berlin will be launching in the coming years!
You are welcome in our store to meet René this Saturday, 11th September, between 2PM and 5PM.